Our Support for Ukraine

As an IT company in Europe, we thrive on openness, exchange, and freedom.
The war in Ukraine shakes these very values to their core – and hits people hard.
For us, helping is more than an obligation: it is a deep personal conviction.
We spoke with our management team about why supporting Ukraine is especially close to their hearts.

Hi Nelli, we’ve been supporting the GAiN Group’s aid initiatives for Ukraine for quite some time now. In September, in addition to financial support, we also want to get hands-on and pack boxes ourselves. Why is this cause so important to Greenfield’s board?

All three members of Greenfield’s board agree on one thing – we cannot look away. It’s easy to feel overwhelmed by the many crises in the world – which is exactly why it’s so important to help in concrete ways. This initiative is tangible, meaningful, and direct: we can make a difference – with every tube of toothpaste, every bag of rice, every children’s jacket and pair of shoes, every small gesture of humanity.

We are relatively fortunate here, and that’s precisely why we have a responsibility to stand by those who need protection and help. We may not be able to change the course of the war, but we can make individual people’s lives a little brighter. Children in particular suffer under this unimaginable hardship – they are the most vulnerable and need all the support they can get. For me, this is a deeply personal concern.

Many companies tend to hold back when it comes to addressing social or political crises. Why does Greenfield choose to take a clear stance?

Why others do or don’t do something isn’t important to us. What matters is the attitude we hold as Greenfield. We believe that companies carry a social responsibility – not only for economic performance, but also to remain open to the needs of the vulnerable and to social issues. We want to make a difference and help where the need in Europe is greatest – and right now, that is Ukraine, practically on our doorstep.

„Stand with Ukraine“ protests around the world.

That’s wonderful! What exactly will we be doing as part of the GAiN initiative?

Together, we’re packing aid parcels with everyday essentials – for people in Ukraine who have lost everything because of the war. Our team is taking part voluntarily: it’s a collective effort – and that’s what makes it so special.

What does this effort mean to you – especially with regard to our team and the people directly affected?

I’m proud to see how many colleagues are taking part – not because they have to, but because they want to. This commitment shows what a great team we are. Solidarity isn’t created through words, but through actions – and that’s exactly what we live here. What moves me most is that we have employees from all across Europe – including from Ukraine. With this initiative, we want to show them that we see their experiences and that we stand by them, no matter where they are.

Will social engagement continue to play a role for us in the future?

Absolutely: yes. Sustainable action – both economically and on a human level – is part of our corporate DNA. We don’t see this initiative as an exception, but as part of the actions we plan for the long term and strategically.

The Motherland Monument in the Ukrainian capital, Kyiv

When you think of the people who receive these parcels – what do you wish for them?

Above all, I wish them one thing: hope. These parcels may be small, but they are a sign: „You are not forgotten.“ Especially for those who live with the consequences of the war every day – and that includes our Ukrainian colleagues – a sign like this can give real strength. It’s our way of saying: we stand by your side, you are not alone.

What would you like to say to other companies or partners who might still be hesitant to get involved?

Just do it. You’ll see how much empathy, responsibility, and community grow out of an initiative like this. It’s not about grand gestures, but about honest help. And that often starts with a simple decision: „I’m in.“

Thank you for this conversation – and for your clear stance.

Thank you to all the colleagues who are taking part!

As a company, we bear responsibility – not only economically, but also on a human level. With our support for Ukraine, we show that solidarity is built not through words, but through actions. – Here you can learn more about our company culture.