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International Women’s Day 2023 – We Interview Our Founder

Nelli Enns, CEO & Co-Founder of Greenfield AG
| Time for an Interview

On March 8, 2023, International Women’s Day will once again be celebrated! Since 1911, it has been marked worldwide as a reminder — and as a protest — that equality between men and women is still not a given. We should all commit to uncovering and reducing gender-based discrimination. This year, International Women’s Day carries the motto: „Anyone looking for skilled professionals cannot afford to overlook women!“. But is that true? We asked our founder.

„Given the crises of our time, it’s no surprise that topics such as equality between people in society and in professional life — regardless of their gender identity and the stigmas attached to it — tend to fade into the background. On International Women’s Day, however, we take the opportunity to draw attention to exactly that. For this occasion, we asked our co-founder, Nelli Enns, for an interview.

I hope you enjoy reading it!“, Annika Schneider (Greenfield Marketing Specialist)

Tell us about your female power in the IT business!

Our company stands for enduring values: professionalism, honesty, reliability, and ingenuity. We love designing new solutions, whether for individual client projects or for topics within our own organization. Our name „Greenfield“ reflects our entrepreneurial spirit and individuality. Personally, I place great importance on healthy relationships with our clients, partners, and, above all, within our own company. But „Greenfield“ also means taking risks and not letting adverse circumstances discourage you.

Is there a female role model in your life who has particularly inspired you?

Probably my friend and mentor, who passed away several years ago. She taught me not to let conflicts simply rest, but to actively address the situation and look for compromises. The right path is unfortunately never easy, but it’s worth it! Another example is my mother. She didn’t want us to feel too sorry for ourselves in difficult situations and always encouraged us to look ahead and take risks. Today, I try to pass this on to our employees as well, regardless of gender.

Have you had negative experiences or faced obstacles because of your gender?

I can’t readily recall any. There have certainly been situations that any woman would find inappropriate or uncomfortable. However, these situations haven’t left a lasting impression on me. At this point, I would recommend that every woman express herself very clearly and set boundaries whenever a situation feels in any way „off“.

What do you think of this year’s motto — should women, as potential skilled professionals, really be given more focus?

We’re living in turbulent times with many social and economic challenges, such as political unrest, climate change, and the energy crisis. At the same time, more and more skilled professionals have been needed across all industries for years now. That hasn’t changed even after the pandemic! Part of the reason is certainly demographic change and its consequences. But it may also be because barriers for employable women, for example, still need to be further reduced so they can enter, remain in, or return to the workforce. This group of employees continues to offer immense potential that we should — and want to — make use of.

How does Greenfield support its female employees?

We see ourselves as a team! That also means that every service Greenfield provides to its clients — even the smallest work package — is never the work of a single individual; it’s always a collective achievement. That’s why it’s especially important for us to rely on highly motivated specialists and team players: people who see themselves as entrepreneurs, want to try new things, and are willing to take on responsibility, completely regardless of an applicant’s gender identity. What counts are soft and hard skills as well as the right mindset — nothing else. Socio-cultural diversity and tolerance are of the utmost importance to us!

We’re also well aware of the typical hurdles faced by female applicants, and we’re actively working to overcome them together with them. Among other things, we offer flexible working hours that can be adjusted according to each person’s current life situation. For example, mothers can return to work with reduced hours after parental leave. With us, a genuine work-life balance becomes possible rather than remaining just wishful thinking. Our remote working concept also creates additional freedom and flexibility in everyday life and guarantees no wasted time commuting back and forth between the workplace and home.

What’s more, we’re a secure employer with steady growth! We pass this success on. Our prospective employees can count on regular bonus payments and a permanent employment contract. This way, we make sure that you can plan your future with us.

Our female power at Greenfield for a strong presence with clients, March 8, 2023

„Anyone who wants to actively shape their own working world and feels at home in a team-oriented organizational structure with flat hierarchies is warmly welcome to join us!„

Become part of our team! Click here to visit our careers page and see our current openings.